What Privilege Has Taught Me

What Privilege Has Taught Me Lots of enlightened, smarter than me folks barking on the news have reminded me that I’m “privileged”. So, I decided I might as well count my blessings and the special gifts my privilege has given me. Here’s what I have so far: I am privileged to be born to teenagers who didn’t finish high school. I listened as they talked about money while inside our home but using their outside voices. I cried myself to sleep wondering what I did to cause their problems. In time, it taught me that better choices mean better outcomes.

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How To Use Sales Navigator To Find Your Dream 100 Clients

How To Find Your Dream 100 Clients Using Linkedin Sales Navigator After you build your market-dominating message, it’s time to put it in front of your ideal clients. Start by selecting a list of 100 “dream clients”.  You can find them easily on LinkedIn sales navigator:  https://www.youtube.com/watch?v=pwoTOpKGJlQ&t=5s If you’d like to learn more ways to improve your business and find $50K to $250K or more in new revenue and profits in less than 90 minutes, without spending more money on advertising or cutting costs to the bone, join me for my next Business Breakthrough Focus Group. May you be in a

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How To Implement The Conversion Equation, Part 1

How To Implement The Conversion Equation, Part 1 I wrote recently about how critical it is that if you want to influence others to buy from you or hire you, you must enter the conversation that’s taking place in your prospects mind and, in general, this internal dialog revolves around two major things: 1. There’s a problem they have and they don’t want2. And there’s a result they want but don’t have The person who solves the problem, wins. I also shared a simple formula for doing this. It’s called the Conversion Equation, and it looks like this… 1. Interrupt2.

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The Conversion Equation

Use The Conversion Equation to Increase Lead Flow An important part of successful marketing is that you MUST be able to enter the conversation taking place in the mind of your prospects. Or another way to look at it is to be able to address the number one question on your prospects mind at just the right time. So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing. The conversation that’s taking place in EVERY prospect’s mind revolves around two major points: 1. There’s a problem they have and they don’t

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To Grow Your Business, Change The Way You Answer This Question

  There’s a “magic moment of opportunity” at the start of every introductory conversation or visit to a Linkedin profile or website that’s often botched. It’s in this moment, just a few brief seconds, when the listener or reader decides to lean in for more or pull the ejection handle. It’s when they ask, “So, [insert your name or company here], what do you do?” Most reply with a name, rank, and serial number response like, “I’m an engineer at Acme Corp.” Or “We’re the Schmuckatellie Manufacturing Company. We’ve been in business since 1985.” These responses don’t answer the question

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